Why doing good is good for business

Fiona Sultana - Fussell Wright Solicitors

Fiona Sultana explains how her firm Fussell Wright has benefitted from taking part in Will Aid.

I first signed Fussell Wright up to Will Aid because it seemed like a great way to help others. It helped more people benefit from a professionally written Will, and it helped charities continue their vital work.

But I’ve worked with Will Aid for many years now and can safely say it’s been fantastic for business, too.

When clients come to us in November, we waive our fees for writing basic Wills, and instead invite them to make an upfront donation to Will Aid. The donations raised are shared among some of the UK’s best loved charities, supporting a number of important causes.

Seeing a firm that is engaged in supporting their local community leaves a good impression with our clients. They tend to trust us for other legal matters, and they recommend us to family and friends. What starts out as one November appointment can quickly become a much longer-lasting relationship, leading to more fee paying work in the future.

Working with Will Aid also helps our business stand out from the crowd. Every November, Will Aid gets lots of positive coverage from the local and national press, which in turn drums up good publicity for our firm. Will Aid’s PR team are always on hand to help with publicity, listening to our suggestions and providing everything from posters and press releases to digital assets to promote our involvement.   

I always look forward to taking part in Will Aid and this year is no different. It really is a win-win for everyone. Will you join us in signing up this year?